2. What are cookies and what do they do?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Information gathered through cookies may include the date and time of the visits made to a website, the pages viewed and the time spent at a website.
A pixel, often referred to as a tag, is a block of code placed within our site’s code that allows us to measure the effectiveness of advertising. It is unnoticeable to you and won’t affect the site’s performance. A pixel can also trigger cookies by collecting the data from the user’s behavior and reporting their actions - informing us how best to reach you again through future ads.
Most of our cookies expire within a few days, although some may persist for longer periods of time. These are the individual cookies we use and the purposes for which they are used: